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Lead Generation Doesn’t Matter (without a CRM!)

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Did I get your attention?

I bet you think I am crazy, but it’s true!

Lead generation does not matter IF you do not have a quality system and CRM in place to nurture those leads! Without that quality system, your lead is just another name, email address, and phone number.

So what is a CRM? 

It stands for Customer Relationship Manager. It is essentially a piece of software that allows you to keep all of your clients, leads, business relationships and networking partners all in one place with their contact information and previous communication. 


The quality of your lead generation strategy is the single most important process you will have to find and convert new clients and customers. Effectively nurturing leads throughout the stages of your sales pipeline is invaluable for building your business and can have a positive impact on your productivity.

Building a pipeline workflow will establish a visual snapshot of where your prospects stand in the sales process. Developing a sales pipeline will help you:

  • Forecast revenue
  • Improve your sales process
  • Analyze different strategies of your business
  • And review progress

Are you ready to start EFFECTIVELY track your leads?

Check out a few of our Best Practices for Lead Generation & follow up.

CATEGORIZE your lead information, so it is readily accessible through your pipeline.

USE A CRM to house all of your leads, notes and communication (we love 17Hats!)

ORGANIZE your process with a digital system and throw those sticky notes away to avoid leads slipping away.

DEDICATE TIME each day to organize and follow up with your leads.

So do you have a CRM?

The first thing most Solopreneurs tell me is “It’s just me, I don’t need a CRM” I will tell you that, BECAUSE it’s just you, you NEED a CRM so that you are not leaving money on the table. 

I was just on “The Discovery Call” Podcast talking about this exact subject. I invite you to take a listen to hear why that you need this even as a solopreneur!

The goal of a CRM system is simple: Improve business relationships.

Connect. Reach Out. Monetize.

CRM enables a business to deepen its relationships with its clients and nurture them through the customer journey. Establishing relationships and keeping track of your prospects and clients is crucial for business acquisition and retention.

Is your business utilizing a CRM system? Comment below with your favorite tool!


Wanna learn more about our CRM 17Hats? Check out this Behind the Scenes video – We can also get you 50% off your 17Hats account if you are interested in signing up!

Want to learn how to utilize your time better so you have time to follow up with leads? Check out our Days By Design Private Podcast Series



Brittany Dixon & Co.

Hi, I'm Brittany!

Lover of charcuterie boards, wine, board games (I have over 85!), bougie cocktails, candy and basically all sweets. I cuss daily and use lots of gifs!)

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